Meghan Markle has started her new business venture, American Riviera Orchard, by sending out jars of strawberry jam to 50 influencers. Among them are fashion designer Tracy Robbins and Argentine socialite Delfina Balquier, who shared pictures of the jam on their Instagram Stories.
Tracy Robbins, a friend of Meghan and Prince Harry, posted a photo of the jam in her hand, expressing her gratitude and saying that her meals just got sweeter. Delfina Balquier also shared a photo, noting that strawberry jam makes her happy.
This launch follows Meghan’s teaser on Instagram in March, featuring a vintage-style video of her cooking and arranging flowers. The video hinted at the brand’s focus on offering recipe books, tableware, textiles, and jams.
Despite the buzz around the launch, a recent survey showed that many Americans aren’t interested in American Riviera Orchard. Nonetheless, Meghan’s venture is gaining attention, with the new Instagram account quickly amassing followers.
