MILO NIGERIA PARTNERS WITH REAL WARRI PIKIN AND APROKO DOCTOR TO EMPOWER NIGERIAN CHILDREN.
In a nation prioritizing academic achievements, Nestlé MILO recognizes the invaluable life skills that sports impart, beyond what traditional classroom learning can offer.
MILO is thrilled to announce a strategic collaboration with two influential Nigerian social media personalities – Anita Asuoha, widely known as Real Warri Pikin, a health and fitness enthusiast, and Egemba Chinonso Fidelis, a practicing Medical Doctor and Nutritionist, known as Aproko Doctor. This partnership aims to inspire parents to enhance their children’s participation in sporting activities.
The collaboration reflects MILO’s commitment to playing a vital role in shaping children’s character and values while providing nutritious energy through MILO beverages.
At the formal announcement in Lagos, Ifeanyi Orabuche, Category Manager, Beverages, Nestlé Nigeria PLC, stated, “MILO is deeply committed to empowering children through sports. We are delighted to collaborate with Anita Asuoha (Real Warri Pikin) and Dr. Chinonso Egemba (Aproko Doctor) to amplify the impact of our initiatives promoting healthy lifestyles from a young age.”
Anita Asuoha expressed, “This partnership is a homecoming for me, as MILO has been a brand in my everyday life. Working with a brand I grew up with adds a warm touch, making this not just business but also a personal journey, a true blessing for me and those I care about.”
Egemba Fidelis emphasized, “On the path to a healthier Africa, the importance of health education and positive behavioral change cannot be overemphasized. I am excited about the cooperation with Nestlé MILO as we join hands with parents across Nigeria to raise healthier and happier children, equipping them to win daily and make the world a better place.”
With a legacy spanning seven decades, MILO plays a pivotal role in nurturing champions globally, providing nourishing breakfasts to approximately 8 million children daily. In 2023 alone, MILO School Sports Development program reached around 4 million children across Nigeria.
MILO believes that sports instill essential values like grit, determination, and teamwork, contributing to the development of life skills essential for success in all facets of life. MILO is intensifying efforts to encourage greater participation of girls and children with special abilities in sporting activities, ensuring equal opportunities for all.
MILO holds a firm belief that these partnerships will provide a viable platform, inspiring millions of parents across Nigeria to nourish their kids’ journey to success with nutritious MILO energy and the inspiration to grow with sports.
