The agency said the alert followed a formal complaint and a market intelligence report on the widespread distribution of the suspected counterfeit product.
According to NAFDAC, market surveillance carried out at Ojuwoye Market in Mushin, Lagos, found that the suspected counterfeit product closely resembles the registered ORACARE+ Toothpaste in its packaging design and overall presentation.
The similarity, the agency said, makes it difficult for consumers to distinguish the suspected counterfeit product from the registered ORACARE+ Toothpaste.
“Counterfeit personal care products may not meet established quality and safety standards and could pose health risks to consumers,” the agency warned.
The agency said the origin, composition, safety and quality of the suspected counterfeit product have not been verified.
NAFDAC has therefore initiated surveillance activities to establish the availability and distribution of the suspected counterfeit toothpaste.
It said all zonal directors and state coordinators had been instructed to investigate the availability and distribution of the product in their respective areas and take appropriate regulatory action.
